Across the nation, gun owners and non-gun owners alike face the devastating impacts of Family Fire—a shooting involving an improperly stored or misused gun in the home that results in death or injury. As a matter of fact, everyday, 8 children and teens are unintentionally injured or killed due to an unlocked or unsupervised gun in the home. Make no mistake: unintentional shootings, suicide, and intentional shootings are all forms of Family Fire.

Family Fire is preventable, and that’s exactly what our End Family Fire initiative (EFF) aims to do. Brady’s End Family Fire initiative is designed to drive social change and save lives, educating and encouraging gun owners about safe gun storage. We believe ending Family Fire is in our hands to solve. We’re calling on gun owners and non-gun owners alike to unite—to talk about safe storage practices, save lives, and End Family Fire once and for all.

End Family Fire is a project of Brady.