When people frequently reached out to us asking if we knew any Kenyan or African owned businesses in specific industries, we would ask around and at times fail to know any. We would then end up either recommending businesses from other communities or telling the person to do research on their own. Africans in the diaspora are known to engage in businesses across different industries. There is a wealth of gifts and talents that creates businesses in these communities. We realized that there was a need for a directory of African owned businesses that could connect consumers with businesses. We felt the need to include the entire minority community in order to network and do business with each other. To solve each need, Jambo List was created as a resource.