Effie Pakistan is a not-for-profit initiative with the mission to champion and improve the practice and practitioners of marketing effectiveness. It honours the most significant achievement in marketing communications: ideas that work.

It is an affiliate programme of Effie Worldwide that is committed to inspiring and celebrating effective marketing and marketers globally. Since 1968, winning an Effie has become a global symbol of achievement. Today, Effie recognizes effectiveness worldwide with the Global Effie, 4 regional award programs and some 49 national programs.