Welcome to Shop TODAY! We cover all things shopping, from expert-approved recommendations to online deals and sales, your favorite TODAY segments and streaming shows, gift guides for everyone in your life and much more.

Try these self-care products that are perfect for a New Year’s reset
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Try these self-care products that are perfect for a New Year’s reset
TODAY bestsellers of 2024: Multipurpose beauty, appliances, more
5:05
TODAY bestsellers of 2024: Multipurpose beauty, appliances, more
Shop this selection of board games perfect for every age
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Shop this selection of board games perfect for every age
These will be the top trends of 2025, according to an expert
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These will be the top trends of 2025, according to an expert
Attention, last-minute shoppers! These gift-worthy items will deliver in time
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Attention, last-minute shoppers! These gift-worthy items will deliver in time
These gifts for the foodie in your life will be the cherry on top this holiday season
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These gifts for the foodie in your life will be the cherry on top this holiday season
Don’t panic! These last-minute holiday gifts will arrive in time — and they start at $5
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Don’t panic! These last-minute holiday gifts will arrive in time — and they start at $5
Skip the gift card: unique gift ideas for everyone on your list — starting at $10
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Skip the gift card: unique gift ideas for everyone on your list — starting at $10
Last-minute holiday gifts for everyone on your list, from $5
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Last-minute holiday gifts for everyone on your list, from $5
Hot list: A luxe hand cream, packable tote and more holiday gifts for everyone on your list
4:05
Hot list: A luxe hand cream, packable tote and more holiday gifts for everyone on your list
Don’t forget the stockings! Shop these stocking stuffers for everyone on your list — all under $40
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Don’t forget the stockings! Shop these stocking stuffers for everyone on your list — all under $40
See the hottest toys of 2024 the kiddos will love this holiday season
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See the hottest toys of 2024 the kiddos will love this holiday season
Foodie gift guide: Shop these delicious mail-order goodies
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Foodie gift guide: Shop these delicious mail-order goodies
Men’s holiday style inspiration: Party looks, sweaters, and more
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Men’s holiday style inspiration: Party looks, sweaters, and more
Unique stocking stuffers under $30: Slippers, Flipside game, more
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Unique stocking stuffers under $30: Slippers, Flipside game, more
Easy gifts for everyone on your list, from $25 holiday sweaters to flameless candles
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Easy gifts for everyone on your list, from $25 holiday sweaters to flameless candles
Looking for last-minute gifts? Jenna Bush Hager shares items for everyone on your list
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Looking for last-minute gifts? Jenna Bush Hager shares items for everyone on your list
Shop these gifts perfect for beauty lovers: Lip kit, auto curler, more
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Shop these gifts perfect for beauty lovers: Lip kit, auto curler, more
Shop a neck massager, luxe pajamas and more Amazon bestselling gifts — from $5
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Shop a neck massager, luxe pajamas and more Amazon bestselling gifts — from $5
Spread holiday goodness with these gifts that give back
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Spread holiday goodness with these gifts that give back
Holiday gifts up to 79% off: Save with Shop TODAY’s haul box
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Holiday gifts up to 79% off: Save with Shop TODAY’s haul box
Save up to 70% off holiday gifts with Shop TODAY’s Be Merry box
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Save up to 70% off holiday gifts with Shop TODAY’s Be Merry box
Holiday gift guide: Shop the hottest tech picks under $100!
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Holiday gift guide: Shop the hottest tech picks under $100!
Sleigh your holiday shopping with these exclusive discounts
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Sleigh your holiday shopping with these exclusive discounts
From award-winners to expert-loved picks, gifts for the tech lover on your list
4:08
From award-winners to expert-loved picks, gifts for the tech lover on your list
Personalized gifts for everyone on your list: Up to 50% off photo books, custom matchbooks and more
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Personalized gifts for everyone on your list: Up to 50% off photo books, custom matchbooks and more
Shop expert-recommended wellness gifts from Athleta, Papier, Goop and more — from $11
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Shop expert-recommended wellness gifts from Athleta, Papier, Goop and more — from $11
Chloe and Halle Bailey talk new album, Pandora jewelry, and more
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Chloe and Halle Bailey talk new album, Pandora jewelry, and more
Shop TODAY: Holiday Preview - Gift Ideas for Everyone on Your List
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Shop TODAY: Holiday Preview - Gift Ideas for Everyone on Your List
Shop these gift sets perfect for everyone on your holiday list
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Shop these gift sets perfect for everyone on your holiday list