My blog, SuperLibraryMarketing.com, offers #LibraryMarketing tips for libraries everywhere! I work as Manager of Engagement and Marketing for NoveList, and am available as a speaker on marketing topics for staff development days, events, and conferences.

6 Common Library Marketing Mistakes To Avoid in 2025
UPCOMING
6 Common Library Marketing Mistakes To Avoid in 2025
You Asked for It: Behind the Scenes Bloopers From the Library Marketing Show
3:34
You Asked for It: Behind the Scenes Bloopers From the Library Marketing Show
6 Predictions for Social Media in 2025 and How They Will Impact Your Library
5:49
6 Predictions for Social Media in 2025 and How They Will Impact Your Library
The Five-Second Trick To Make Email and Social Media Promotions Accessible
4:20
The Five-Second Trick To Make Email and Social Media Promotions Accessible
4 Things To Do Instead of Panicking When Your Social Media Stats Take a Nosedive📉
4:41
4 Things To Do Instead of Panicking When Your Social Media Stats Take a Nosedive📉
⚠️How Instagram's Latest Update Could Derail Your Library Marketing Strategy
4:43
⚠️How Instagram's Latest Update Could Derail Your Library Marketing Strategy
New Metrics Cheat Sheet Takes Guesswork out of Every Library Promotion!
5:05
New Metrics Cheat Sheet Takes Guesswork out of Every Library Promotion!
Finally… Here’s the First Ever Email Benchmark Report for Libraries
5:14
Finally… Here’s the First Ever Email Benchmark Report for Libraries
📂How a Simple Change to Your Library’s Website Can Impact User Engagement
3:48
📂How a Simple Change to Your Library’s Website Can Impact User Engagement
How To Persuade Library Leaders To Take Your Marketing Advice
5:24
How To Persuade Library Leaders To Take Your Marketing Advice
The Great Sign Dilemma: How To Walk the Line Between Informative and Overwhelming
4:41
The Great Sign Dilemma: How To Walk the Line Between Informative and Overwhelming
The Five-Second Trick That Improves the Deliverability of Your Library’s Email Promotions
4:18
The Five-Second Trick That Improves the Deliverability of Your Library’s Email Promotions
Viewer Question: Are Specialty Logos for Services a Good Idea? Here Are the Pros and Cons.
4:45
Viewer Question: Are Specialty Logos for Services a Good Idea? Here Are the Pros and Cons.
Top Social Media Platforms for Libraries to Engage Kids and Teens
4:37
Top Social Media Platforms for Libraries to Engage Kids and Teens
Posting on Threads: A Smart Move for Libraries or a Waste of Time?
5:20
Posting on Threads: A Smart Move for Libraries or a Waste of Time?
🤬How To Harness Emotional Triggers To Make Your Library Social Media Posts Go Viral
4:52
🤬How To Harness Emotional Triggers To Make Your Library Social Media Posts Go Viral
Boost Teen Library Attendance: 6 Proven Strategies and Common Pitfalls
7:16
Boost Teen Library Attendance: 6 Proven Strategies and Common Pitfalls
Are Old Facebook Events Hurting Your Library’s Profile? Here Are 3 Things To Consider
4:17
Are Old Facebook Events Hurting Your Library’s Profile? Here Are 3 Things To Consider
🔐Safeguard Your Library's Facebook and Instagram in 4 Easy Steps
5:20
🔐Safeguard Your Library's Facebook and Instagram in 4 Easy Steps
This Book Took Me On An Amazing Journey
1:13
This Book Took Me On An Amazing Journey
🚀Boost Your Library’s YouTube Channel Now: The 10-Second Solution
5:19
🚀Boost Your Library’s YouTube Channel Now: The 10-Second Solution
Why Blindly Following Marketing Advice Can Lead You Astray
5:07
Why Blindly Following Marketing Advice Can Lead You Astray
AI Revolutionizes Internet Search for Your Library. Master This Simple Trick for Visibility!
4:53
AI Revolutionizes Internet Search for Your Library. Master This Simple Trick for Visibility!
🚌3 Game-Changing Revelations for Your Library's Back-to-School Marketing
5:12
🚌3 Game-Changing Revelations for Your Library's Back-to-School Marketing
Here’s a Reasonable Way for Libraries To Promote Lesser-Known Services, Even With a Small Staff!
4:57
Here’s a Reasonable Way for Libraries To Promote Lesser-Known Services, Even With a Small Staff!
🇺🇸📚This book is the reason I spent my July 4th holiday writing postcards to voters
1:25
🇺🇸📚This book is the reason I spent my July 4th holiday writing postcards to voters
🔍If You Want Young People To Use the Library, This Episode Is for You! Here's How to Reach Them.
4:36
🔍If You Want Young People To Use the Library, This Episode Is for You! Here's How to Reach Them.
The Book I Read and Hated in HS is Now One of the Best Books This Year. Let Me Explain.
1:13
The Book I Read and Hated in HS is Now One of the Best Books This Year. Let Me Explain.
There Are 4 Major Updates to the Instagram Algorithm. 😲#3 May Be a Deal Breaker for Some Libraries!
5:50
There Are 4 Major Updates to the Instagram Algorithm. 😲#3 May Be a Deal Breaker for Some Libraries!
😖Why the Phrase “More Than Books” Is Problematic and What Your Library Should Say Instead!
4:59
😖Why the Phrase “More Than Books” Is Problematic and What Your Library Should Say Instead!