Superbrands is the world's largest independent arbiter of branding. It identifies and pays tribute to exceptional brands by recognising, rewarding and reinforcing leading brands from all over the world. Superbrand status strengthens a brand’s position, adds prestige and sets the brand apart from its competitors.

Superbrands have launched programmes in over 88 countries including all the key global markets.

Superbrands East Africa was launched in the region in 2007.