1. To cultivate the entrepreneurial spirit in women and inspire the next generation of women in power.
2. It aims to celebrate and promote successful and promising Entrepreneurs who not only contribute to the business community and economy but also the social community.
3. These entrepreneurs will serve to provide leadership and also as guiding examples for emerging and young or future entrepreneurs.
4. Identify and honor established business women for their outstanding achievements and contribution to the society and to serve as guiding role models