The leading range of beauty products designed for people of African descent. Our expertise is based on the in-depth knowledge of African hair gained by SoftSheen-Carson Laboratories, a unique research centre in the world, dedicated to studying ethnic hair. To provide the highest quality range of products that are designed for people of African descent who aspire to beauty. We are hair, personal/family grooming specialists and we aspire to fix and address hair and personal/ family care problems for people of African descent.