The Internet's Creative Director.

Social Media is STILL on Easy Mode
21:06
Social Media is STILL on Easy Mode
day in the life of a luxury clothing brand owner
10:40
day in the life of a luxury clothing brand owner
The Best & WORST Marketing Brand Activations (and how brands can create cult-like customers)
19:28
The Best & WORST Marketing Brand Activations (and how brands can create cult-like customers)
9 Years of Art Direction in 15 Minutes
15:33
9 Years of Art Direction in 15 Minutes
Email Marketing for Beginners (Step by Step Masterclass)
13:00
Email Marketing for Beginners (Step by Step Masterclass)
Tradeshow Marketing Strategy (& how we did our first booth at ComplexCon)
13:39
Tradeshow Marketing Strategy (& how we did our first booth at ComplexCon)
Product as Art (Teenage Engineering case study)
14:03
Product as Art (Teenage Engineering case study)
Jaguar's Rebrand & The Death of the Marketing Middle Class
11:36
Jaguar's Rebrand & The Death of the Marketing Middle Class
The worst marketing of 2024 (don't make these mistakes)
24:33
The worst marketing of 2024 (don't make these mistakes)
Brand Strategy: Market Research Playbook
13:17
Brand Strategy: Market Research Playbook
Are you buying the product or the packaging
25:02
Are you buying the product or the packaging
Creative Director 101: Briefs & Techniques
19:30
Creative Director 101: Briefs & Techniques
The End of Diamonds (and the TRUTH about their Marketing)
26:32
The End of Diamonds (and the TRUTH about their Marketing)
Building a brand aesthetic (real life collection design)
20:59
Building a brand aesthetic (real life collection design)
Art Direction 101 (how to make photos look good on the internet)
23:32
Art Direction 101 (how to make photos look good on the internet)
How I setup visual references and project boards
12:49
How I setup visual references and project boards
Ranking Luxury Brands Based on their Social Media (Someone Had to Say It…)
26:03
Ranking Luxury Brands Based on their Social Media (Someone Had to Say It…)
The viral product economy (& how it’s building brands)
22:11
The viral product economy (& how it’s building brands)
How to transform consumption to your advantage (with reading list)
26:37
How to transform consumption to your advantage (with reading list)
Freelance vs Agencies vs Creative Studios (becoming an entrepreneur as a creative)
29:30
Freelance vs Agencies vs Creative Studios (becoming an entrepreneur as a creative)
Becoming a magnetic creative
26:44
Becoming a magnetic creative
the moodboard to brand economy
24:39
the moodboard to brand economy
How to effectively build your creative skillset over time
17:30
How to effectively build your creative skillset over time
Day in the life of a creative director sourcing luxury materials in China
11:41
Day in the life of a creative director sourcing luxury materials in China
POV: exploring the largest fabric market In the world (Creative Director vlog)
17:41
POV: exploring the largest fabric market In the world (Creative Director vlog)
Learn influencer strategy for brands (advanced playbook)
16:04
Learn influencer strategy for brands (advanced playbook)
How to make content as a creative professional
22:21
How to make content as a creative professional
Creative director preparing to visit China (designer vlog)
15:06
Creative director preparing to visit China (designer vlog)
The key to growing as a creative
21:15
The key to growing as a creative
Brand content planning (full exercise)
24:46
Brand content planning (full exercise)