Customer Attuned is a Management Consultancy providing practical expertise to support your external and internal challenges, addressing Customer Strategy & Organisational Performance.

Our purpose is to build a culture of Customer Centricity based on B2B Trust so that sustainable, mutually beneficial and profitable relationships are maintained.

These service areas are interdependent and complementary. Honing your Customer Strategy helps your Organisational Performance improve. Enhancing your Organisational Performance enables your Customer Strategy goals to be met.

What is B2B Trust?
We believe and define B2B Trust as the willingness to be vulnerable to another party and the decision to engage in actions based upon an interpretation of their ability, credibility and the expectations of mutual value exchange over time.

Customer Centricity
Customer Attuned consultants believe that the secret to customer centricity is to have customer focus embedded into the entire organisation.


The S Curve Of Trust Level 5 When Trust Goes Wrong
2:12
The S Curve Of Trust Level 5 When Trust Goes Wrong
The S Curve Of Trust Level 4 Identification Based Trust The Goldilocks Zone
3:31
The S Curve Of Trust Level 4 Identification Based Trust The Goldilocks Zone
The S-Curve Of Trust Summary Overview by Dr Mark Hollyoake, Customer Attuned
1:17
The S-Curve Of Trust Summary Overview by Dr Mark Hollyoake, Customer Attuned
The S-Curve Of Trust Level 3 Knowledge by Dr Mark Hollyoake, Customer Attuned
4:01
The S-Curve Of Trust Level 3 Knowledge by Dr Mark Hollyoake, Customer Attuned
The S-Curve Of Trust Level 2: Risk by Dr Mark Hollyoake, Customer Attuned Ltd
3:43
The S-Curve Of Trust Level 2: Risk by Dr Mark Hollyoake, Customer Attuned Ltd
The S-Curve of Trust - Level 1: Everyday Trust, by Dr Mark Hollyoake, Customer Attuned Ltd.
2:11
The S-Curve of Trust - Level 1: Everyday Trust, by Dr Mark Hollyoake, Customer Attuned Ltd.
Introduction to the S Curve Of Trust by Dr Mark Hollyoake and Customer Attuned Ltd.
1:12
Introduction to the S Curve Of Trust by Dr Mark Hollyoake and Customer Attuned Ltd.
Customer Segmentation Canvas 6 Segments Video DRAFT
1:56
Customer Segmentation Canvas 6 Segments Video DRAFT
Customer Centricity Corner with Peter Lavers - Partner Relationship Survey
12:33
Customer Centricity Corner with Peter Lavers - Partner Relationship Survey
Account Based Marketing - Customer Centricity Corner with Peter Lavers
10:48
Account Based Marketing - Customer Centricity Corner with Peter Lavers
Customer Centricity Corner - What customer centricity means in a intermediated business model.
10:50
Customer Centricity Corner - What customer centricity means in a intermediated business model.
Customer Centricity Corner with Peter Lavers - The difference between Sales & Customer Strategy.
11:51
Customer Centricity Corner with Peter Lavers - The difference between Sales & Customer Strategy.
Customer Centricity Corner with Peter Lavers – Listening to Customers
11:33
Customer Centricity Corner with Peter Lavers – Listening to Customers
What is the Role of a Leader in Learning & Development? Alan Thompson discusses with Stewart Waddy.
10:20
What is the Role of a Leader in Learning & Development? Alan Thompson discusses with Stewart Waddy.
Customer Centricity Corner with Peter Lavers – Customer Focus in High Pressure Sales Environments
12:39
Customer Centricity Corner with Peter Lavers – Customer Focus in High Pressure Sales Environments
How do companies measure investment in Sales Capability Development Training?
15:01
How do companies measure investment in Sales Capability Development Training?
Customer Centricity Corner with Peter Lavers. Why do B2B companies struggle with customer strategy?
10:31
Customer Centricity Corner with Peter Lavers. Why do B2B companies struggle with customer strategy?
What is B2B Trust? Dr Mark Hollyoake explains.
1:13
What is B2B Trust? Dr Mark Hollyoake explains.
Customer Centricity Corner with Peter Lavers – Digital Transformation
12:02
Customer Centricity Corner with Peter Lavers – Digital Transformation
Customer Centricity Corner with Peter Lavers - Keeping customers at the heart of Innovation
10:54
Customer Centricity Corner with Peter Lavers - Keeping customers at the heart of Innovation
Customer Centricity Corner with Peter Lavers - Customer Centric Account Management
13:59
Customer Centricity Corner with Peter Lavers - Customer Centric Account Management
Customer Centricity Corner with Peter Lavers - What Loyalty Means in Business to Business
14:00
Customer Centricity Corner with Peter Lavers - What Loyalty Means in Business to Business
Customer Centricity Corner - Peter Lavers talks to Martin Cooper on customer segmentation.
12:16
Customer Centricity Corner - Peter Lavers talks to Martin Cooper on customer segmentation.
Sales Capability Frameworks for Key Account Managers
7:57
Sales Capability Frameworks for Key Account Managers
Customer Centricity Corner - Peter Lavers talks to Mumbi Odame, from RMB.
7:33
Customer Centricity Corner - Peter Lavers talks to Mumbi Odame, from RMB.
Sales Capability Framework
6:45
Sales Capability Framework
Why is Sales Capability Important?
5:45
Why is Sales Capability Important?
Dr Mark Hollyoake chats with Andrew Hough, CEO of Institute of Sales Professionals.
15:00
Dr Mark Hollyoake chats with Andrew Hough, CEO of Institute of Sales Professionals.
Part 3 - Impact Of Hybrid Working on how we build and manage customer relationships.
11:59
Part 3 - Impact Of Hybrid Working on how we build and manage customer relationships.
Part 2 - Impact Of Hybrid Working on how we build and manage customer relationships.
14:52
Part 2 - Impact Of Hybrid Working on how we build and manage customer relationships.