The team behind Smaply offers tools and knowledge for experience innvators to embed and scale customer centricity in their organization. Founded by the authors of the business bestseller “This is Service Design Thinking”, we apply co-creative methods to develop our tools in collaboration with users.

Smaply app (www.smaply.com) enables teams to digitize, centralize and standardize their customer experience insights. It's a cutting-edge software for creating personas and journey maps with increased flexibility, customizability, and Journey management functionalities.

Smaply blog (www.smaply.com/blog) provides newbies and experts with knowledge about customer-centric work, case studies, examples, tutorials, and much more.