Bringing you 10+ years of digital advertising knowledge with nuanced context.

Why MOST Facebook Ads Fail
11:15
Why MOST Facebook Ads Fail
TikTok Integrates with Lemon8 App, Meta Ads Personalization to Decrease in the EU
5:20
TikTok Integrates with Lemon8 App, Meta Ads Personalization to Decrease in the EU
Why being a Marketing Consultant is HARD Right Now
7:55
Why being a Marketing Consultant is HARD Right Now
MMM vs. MTA in Marketing (Explained)
5:43
MMM vs. MTA in Marketing (Explained)
Facebook Ads Attribution Window - Optimal Setting (7 Day Click vs. 1 Day Click)
6:49
Facebook Ads Attribution Window - Optimal Setting (7 Day Click vs. 1 Day Click)
Measurement vs. Attribution in Digital Marketing (EXPLAINED)
2:35
Measurement vs. Attribution in Digital Marketing (EXPLAINED)
Facebook Ads (NEW) Flexible Ad-format - Should you use it?
3:36
Facebook Ads (NEW) Flexible Ad-format - Should you use it?
Facebook Lookalike Audiences (Do they STILL WORK?)
4:55
Facebook Lookalike Audiences (Do they STILL WORK?)
Snapchat Ads (Are you actually MISSING OUT?)
6:18
Snapchat Ads (Are you actually MISSING OUT?)
Why B2B Advertising is BROKEN (An ADTech CEO EXPLAINS)
20:46
Why B2B Advertising is BROKEN (An ADTech CEO EXPLAINS)
Facebook Ads Learning Phase in 2024 - Does it EVEN matter?
6:12
Facebook Ads Learning Phase in 2024 - Does it EVEN matter?
How I become a Marketing Consultant (INSIGHTS to transition from a full-time job)
13:53
How I become a Marketing Consultant (INSIGHTS to transition from a full-time job)
AI in Data Analytics (a Media Exec EXPOSES the TRUTH)
17:59
AI in Data Analytics (a Media Exec EXPOSES the TRUTH)
9 KPIs Growth Marketers OBSESS Over (and the 1 that MATTERS)
6:13
9 KPIs Growth Marketers OBSESS Over (and the 1 that MATTERS)
The Truth About Broad Targeting on Facebook
4:40
The Truth About Broad Targeting on Facebook
Facebook Ads Incremental Conversions (What ACTUALLY Works)
8:42
Facebook Ads Incremental Conversions (What ACTUALLY Works)
Growth Marketing vs. Performance Marketing (Which is BETTER?)
5:03
Growth Marketing vs. Performance Marketing (Which is BETTER?)
META ASC 2024 - Evolving your Advantage Shopping Campaign Strategy
6:38
META ASC 2024 - Evolving your Advantage Shopping Campaign Strategy
Getting Certified in Digital Marketing (IS IT WORTH IT?)
4:49
Getting Certified in Digital Marketing (IS IT WORTH IT?)
LinkedIn Ads for SaaS 2023 - 3 High-Performing Lead Gen Tactics
9:27
LinkedIn Ads for SaaS 2023 - 3 High-Performing Lead Gen Tactics
Facebook Dynamic Creative (Should You Use It?) - FLEXIBLE AD
3:45
Facebook Dynamic Creative (Should You Use It?) - FLEXIBLE AD
Does the Facebook ads 'Learning Phase' MATTER in 2023?
5:17
Does the Facebook ads 'Learning Phase' MATTER in 2023?
Building a FLAWLESS Facebook Ads Lead Generation Campaign in 2023
8:44
Building a FLAWLESS Facebook Ads Lead Generation Campaign in 2023
Facebook Advantage+ Shopping Campaign (ARE YOU MISSING OUT?)
6:44
Facebook Advantage+ Shopping Campaign (ARE YOU MISSING OUT?)
Facebook Ads ADVANCED Lead Generation (HIDDEN Pixel Strategy)
3:50
Facebook Ads ADVANCED Lead Generation (HIDDEN Pixel Strategy)
LinkedIn Ads Tutorial 2023 for B2B Lead Gen
25:52
LinkedIn Ads Tutorial 2023 for B2B Lead Gen
The CHEAPEST Facebook Ads strategy for leads
7:22
The CHEAPEST Facebook Ads strategy for leads
Has Digital Advertising Peaked?
6:51
Has Digital Advertising Peaked?
3 Reasons to Pursue a Digital Marketing Career RIGHT NOW
3:56
3 Reasons to Pursue a Digital Marketing Career RIGHT NOW
Facebook Ads Conversion Campaign 2023 (PRO SETUP) for E-Comm Sales
41:20
Facebook Ads Conversion Campaign 2023 (PRO SETUP) for E-Comm Sales