Tracey Smith has over 30 years of experience applying data analysis to the solution of business problems. She has worked with both well-known and little-known brands to provide insights into real business issues.

Ms. Smith holds degrees in Applied Mathematics, Mechanical Engineering and Business from well-recognized universities in Canada and the U.S. Her career spans the areas of mechanical engineering, supply chain and human resources. Prior to forming Numerical Insights LLC, Ms. Smith led global strategic initiatives for FedEx Express World Headquarters, process improvement projects in supply chain and mathematical simulation creation for an automotive company. She is also Certified Professional in Supply Management (CPSM) through the Institute for Supply Management.