We are a diverse bunch of people with so many hyphenations in our job-functions that we've done away with formal designations altogether.Cross-fertilizing our skill sets & learning something new, keeps us interested at an optimal level. We could rationalize our company's name in many ways. Having a 360 degree approach in communication in the true sense of the term would be an apt explanation as that is the mindset we're definitely coming from. Having such a basic approach to our communication task in hand to the extent where we look to find basic solutions which evoke a similar sense of wonder the original cartwheel did when it was invented.But the reason for choosing Cartwheel as our name has a much more down-to-earth reason. Ramki, who started the company, likes to do cartwheels even at this age. In fact, he's been known in agency & client circles to start meetings with a cartwheel or two. We're just happy he isn't into Bungee Jumping.That would take some rationalizing.