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Bob Iger Finally Admits What Many Fans Have Been Saying For Months: Disney’s Theme Park Hikes Were ‘Too Aggressive’
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A vacation at Walt Disney World or Disneyland has never been an experience that anybody would call cheap, but in the last couple of years, prices have skyrocketed. From the addition of new added costs like Genie+ replacing the previously free FastPass to a massive across-the-board price increase on nearly everything at both Disneyland and Walt Disney World, prices have been growing at a faster rate than ever before. And it turns out even Disney CEO Bob Iger thinks the parks are getting too expensive.
Speaking at the Morgan Stanley Technology, Media and Telecom Conference, former and current Walt Disney Company CEO Bob Iger admitted that the price increases at Disney Parks had become too aggressive. The CEO said he felt that accessibility was important in the parks, and while he also understands the importance of profitability, he believes Disney can be smarter about how it balances these two things.
