Brand Management: Brand objectives

79

OxfordLearningLab

2013-07-07T11:18:30-0400

From Long Term vison to short term goals, how to build a succesfull brand step by step. For more videos on brand management go to http://www.oxlearn.com , “From Brand Vision to Brand Evaluation” book available at http://bit.ly/9SKnXy

LeslieChernatonybrandexperienceidentityindustrymanagementmarketingpositioningstrategiesstrategycorporatebranding