Tuthowto

- Okay pick a card, any card.

Alright got it?

Okay good, is this your card?

No, okay, um is this your card?

Still no, well that's okay I'm sure it'll turn up

because this week we're talking about cards.

(light music)

Cards are another fun feature that YouTube rolled out

to help replace analytics.

Just like in-screens, they are clickable links that also

work on mobile.

You'll see the card icon appear at the top right of your

video, when a viewer clicks the icon on a computer,

the cards appear at the right of your video.

While on a mobile device they can be displayed to the right

or below the video depending on how you're holding

the phone.

Cards can help drive traffic to other videos, playlists,

channels, and much more.

You can add cards by going to your video manager

and selecting the dropdown next to Edit for the video

you wish to add it to.

Then click on Cards.

From there you can Add Card and select a card you wish

to use.

Currently YouTube offers cards to promote other videos,

playlists, channels, your associated websites,

as well as encourages donations to nonprofits and engage

viewers in polls.

A card is then placed in the timeline below your video

and you can click and drag on it to the exact spot you want

it to appear.

Now that we flushed out what cards are, here's four tips

that will stack them in your favor.

First, use cards sparingly as they can be distracting

or overwhelming to a viewer.

It's best to use them few and far in between.

Second, cards work best if they are related to something

specific you're talking about in the video.

For example, you might be referring to another video

or a channel that you want to direct viewers to,

that's the perfect moment for a card to pop up.

Third, you can use cards to drive traffic to your

associated websites, a merchandise website or a crowdfunding

website, this can be extremely useful if you are trying

to pull viewers to your own website, selling a product,

or crowdfunding a project.

And four, use cards to poll your audience and find out

exactly what they prefer.

You can let fans choose your next topic of your video,

vote on their favorite moments, or just have them answer

a fun question.

Either way, polls allow you to interact and engage

with your fans while also finding out what they like.

Now that you've really aced cards, you're sure to have

boosted viewer engagement, eh?

What?

That's not your card, man what did I do with it?

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